Antecedents of citizenship behaviour in online customer communities: An empirical investigation
نویسندگان
چکیده
منابع مشابه
An Empirical Investigation of the Resource-based Antecedents of Customer Value in Turbulent Environments in China
With the increasingly turbulent environment and the significant role of customers in business success, creating and delivering superior customer value by deploying unique competences of a firm has been winning more attention. However, studies of customer value seem rather divergent and fragmented, and few studies, if any, have been conducted to identify the distinctive capabilities that determi...
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ژورنال
عنوان ژورنال: SA Journal of Information Management
سال: 2016
ISSN: 1560-683X,2078-1865
DOI: 10.4102/sajim.v18i2.725